Laurent Ledru is a French-born Creative Director and Director known for crafting high-concept, visually striking stories across film, immersive experiences, and global advertising campaigns. He began his career in video game development before transitioning to feature films and commercials, where he served as both Creative Director and VFX Supervisor on major Hollywood productions.
Now focused on directing, Laurent brings his cinematic sensibility and love for action-driven storytelling to brands like Meta, Apple, Honda, Nike, Samsung, BMW, and Under Armour. Whether it’s a VR experience inside the Las Vegas Sphere or a live-action campaign featuring world-class athletes, he excels at leading ambitious, multidisciplinary productions from concept to final frame.
Over the course of his 30-year career, Laurent has earned top industry honors including a Cannes Silver Lion, CLIO, Gold Pencil, D&AD, and several VES and AICP nominations—though he’d rather talk about craft than trophies.
He also (finally) learned to enjoy soccer after directing “The Training” for Samsung, which clocked over 50 million views during the World Cup.
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